Paul Penders

About Paul Penders

Experience The Goodness Of Nature With The World’s First Vegan, Botanical & CrueltyFree Certified Natural Beauty Brand in India. Our story began 50 years ago when our founder Paul Penders saw his grandparents run successful salons across the Netherlands. This encouraged his desire at a very young age to go beyond the chemical based beauty products and create natural, herbal, vegan and environmental friendly range of products, thereby making his name synonymous with natural herbal skincare. With the encouragement from the Dutch herbal master Herma Eeftink and natural healer Dr. Ab Steyn, Paul decided to incorporate a unique family recipe, an herbal extract, into his products called LevensESSENTIE Gold™ (Dutch for "Essence of Life"), which was earlier used by his grandmother for extraordinary skin and hair care formulations. This very unique blend of LevensESSENTIE Gold™ is used in our products even today.